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Companies and Blogs: Gain Immediate PR Advantage
Mon, 28 Apr 2008 12:46:00 -0500
Our company has been casually blogging for some time so now we have a good feel for what our customers like to see in this format. When our new website is released our blog will become a focal point of our site and a source for quality content on web hosting and applications. Company blogs will become more important in the next few years so you should start one now if you haven't already. While your business may already be well established, and perhaps even have a community forum with a good number of members, a blog can only further the connection with your customers. If you maintain quality posts on a regular basis, you'll really bag this new way of improving your public relations.
I have words of warning before you begin. I do see mistakes in existing company blogs out there, there are a few things that I believe should not be discussed. One of them is talking too much about your own products and services. That is what your website is for. No one wants to spend time reading about your services elsewhere only to see oddly placed sales pitches in the blog. It just doesn't fit. Your blog is a chance to point out something else about your company that is important but perhaps rarely noticed. You have to keep that in mind and be sure not to waste this opportunity.
You should also be sure to keep things as serious as possible no matter how fun you're feeling that day. (We all have those days when the idea seemed like a good one but later turned out to just be off the wall.) The company blog is a reflection of your business. So unless you are going for silly and wacky, try to keep things consistent. There is a time for humor in many situations, but you have to control the impression that visitors will receive after reading your blog. After reading only a few posts, a visitor will have developed an image of your company and its vision. Make sure that image is the one you want.
With your goals and image in mind, the question now is: who in your company is going to create these posts? You may want to discuss the new blog idea with your staff to uncover who could work well together for developing content and then the writing process could be handled separately. Having a quality blog is definitely a challenge and really should not be the responsibility of only one person. There is a way for any team to accomplish making a blog a success for your business.
And now I'm off to hopefully start taking my own advice!
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Mon, 18 Feb 2008 11:32:20 -0600
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Further Construction
Thu, 17 Apr 2008 23:51:36 -0800
theWHIR.com posted a photo:
Not an uncommon sight on the Redmond campus, a forest of cranes on the skyline.
Roger Waters (Pink Floyd)... amazing music + terrible politics?
Wed, 13 Sep 2006 19:06:01 -0400
Let's be honest: I love Pink Floyd's old music (Dark Side Of The Moon, The Wall etc) & I had the amazing privilege of having floor seats to his performance at Madison Square Garden on Tuesday Sept 12th!
To hear Roger Waters play his old Pink Floyd music is a dream come true for a fan like me. Knowing that he has recently released new music, my sole hope for this concert was that he'd play old music and none of his new music.
I was relieved to read in the pamphlet (which was placed on my seat) that the line-up for the night was 2 sets - the first set being a random assortment of old Pink Floyd music and the second being Dark Side Of The Moon in it's entirety with the original Pink Floyd drummer, Nick Mason!
The show started off amazingly, the music was amazing, the crowd was amazing and the song selection was amazing. Then Roger decided to let us know he'd be playing a new song "leaving Beirut" the song was literally just a musical version of a comic strip he wrote]... ok.... the words are obviously political and slanted... then comes "Oh George! Oh George! That Texas education must have f***d you up when you were very small" WHAT?
At that point I was furious... the song ended with half of Madison Square Garden booing Roger Waters. Politics aside, no one is paying to hear Roger Waters' political views or propaganda - everyone at MSG was there to hear his old Pink Floyd music, period.
The show progresses and during a lot of negative words/parts of songs, ("All that you hate"... "All that you distrust" etc) big pictures of President Bush were shown. Once again, politics aside, no one purchased Roger Waters tickets to hear his political views.
There is a reason that these people are musicians and not politicians. Musicians like him are simply abusing the fact that people like their music to portray their agendas and views.
I still love Roger Waters' old work & the Pink Floyd music, but boy do I hate the fact that he thinks he can use it to push a political agenda.
The story goes that the concept for "The Wall" came to Roger after he spit in the face of an unruly fan... perhaps it's time that the fans start spitting back.
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Sat, 17 Nov 2007 05:50:33 +0000
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